![]() ![]() ![]() It may create the impression you’re starved for attention. Too many hashtags can clutter up a caption and look spammy. Keep an eye on popular trending hashtags that might be relevant to your content, then use them to join the public conversation and draw traffic to your post.īe careful, though. These days, Instagram is taking full advantage of this useful method for spreading content far and wide. Hashtags aren’t just for Twitter anymore. There are plenty of strategies for starting a relationship with your audience. Make your audience feel like their input is important. Consider using the caption to ask a question or start a conversation. Whenever you can, give them the opportunity to join in on the fun. People love to share their opinions, thoughts, and experiences. Offering real value also makes it more likely that users will reshare the post with their circles, exposing fresh audiences to your brand. That way, you’ll be establishing yourself as a go-to source of knowledge in your legal niche and demonstrating a willingness to help others. Share handy tips, quotes, or FAQs relevant to your target audience. Use your Instagram posts in general-and captions in particular-to provide value for your target audience. ![]() If you want to get anything out of your Instagram presence, you’ll need to start by giving. With any social media platform, it always pays to stick to the “give-to-get” principle. Short and catchy usually wins the race.Īnd if 125 characters isn’t enough to say what you need to, make sure that your first like is interesting enough to grab users’ attention and get them to click “more.” Think of it like a teaser. If possible, keep your captions within that limit. However, viewers will only see the first 125 characters at a glance. The text limit for an Instagram caption is 2,200 characters. So what should you say? Here are some tips on how to write great Instagram captions for your law firm. But the captions you choose for your Instagram posts will have a major impact on your outreach and engagement. That said, even law firms that cater to an older clientele can benefit from an Instagram profile.īecause Instagram is such a visual platform, it can be tempting to overlook the importance of text. This is especially true if your target audience is a predominantly younger crowd, since more than half of Instagram users are under 35. But when done right, Instagram is a great way to: Instagram may not stand out as the most obvious social media platform for attorneys. How to Write Better Instagram Captions for Your Law Firm ![]()
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